Lyft relaunches month-to-month subscription plan at half the worth • TechCrunch

Experience-hail big Lyft has relaunched Lyft Pink, its month-to-month subscription plan, at half of its earlier value. At $9.99 monthly or $99 per yr, the brand new membership presents perks like free precedence pickups and a reduction of “no less than” 5% on Most popular, Lux and XL rides, the corporate mentioned Tuesday.

Members may also obtain three free cancellations monthly, a free month-to-month bike or scooter unlock, free Sixt automotive rental upgrades, roadside help in your personal automotive as much as 4 instances per yr and Grubhub+ reductions.

Beforehand, Lyft Pink supplied members with reductions on all rides. The corporate mentioned, on common, members saved $29 monthly on rides, excluding the price of membership. So actually they saved $19 on rides on common.

Lyft can be pushing the next tier or membership for riders who prefer to get on bikes and scooters. The Lyft Pink All Entry plan, at $199 per yr, has all of the perks of Lyft Pink with limitless 45-minute pedal bike rides, free limitless e-bike and scooter unlocks, discounted e-bike or scooter minutes in taking part cities, and three bike or scooter visitor passes per yr, in response to Lyft.

Prime drivers enrolled in Lyft Rewards, the ride-hail firm’s rewards program for drivers, will now even have entry to a free month-to-month Lyft Pink membership, the corporate mentioned.

Upfront of third-quarter earnings, Lyft is placing in work to get extra riders on board and improve its margins. The corporate final week raised the service charge it collects from riders to fight the rise in insurance coverage charges.


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