Rita Nabeiro: “I’m demanding of myself and that pays off. Work defines our generation, but perfectionism can block us”
He was born in December 1980, in Lisbon, where he grew up and lived and ended up taking a Communication Design course at the Faculty of Fine Arts. As a child, she dreamed of being an architect, so it is with great pride that she talks about the project that Siza Vieira designed for Adega Mayor, the business branch she runs within the Nabeiro Group.
“As a child I spent a lot of time in Campo Maior. My parents separated when I was 3 years old and their holidays were always in Alentejo. Campo Maior was more rural than it is today and contact with the countryside, for me, was synonymous with freedom. It was a privilege to have that contact with nature,” he says.
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He does not regret having decided to work in the family business, but he advises everyone in this situation to first have other work experiences.
“I like learning from other cultures,†he says.
Rita is passionate about nature and is aware of the privilege of working in the countryside, in the Alentejo landscape. Whenever she can, she travels to different parts of the world and in this episode she talks about visiting Bhutan and Greenland, but doesn’t forget the national wonders: “The Azores are just a stone’s throw away,†she says she.
“In Bhutan I didn’t have a cell phone for three days and came back with a lot more ideas. It’s difficult on a daily basis, but we have to make an effort to switch off. On Instagram, I post photos of the beautiful places I’ve been, but at the moment I’m learning to moderate my relationship with networks a little more, I don’t want to be a slave to them,” she says.
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TOMAS ALMEIDA
General Director of Adega Mayor since 2012, she feels increasingly aware of her own voice and states that she is increasingly involved, especially at a political level.
“We need the middle ground and bridges for dialogue between people. We are in an increasingly extreme society,†she says, worried, and suggests a possible solution: “Education, starting from childhood.â€
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Jose Fernandes
“I did a little bit of everything when I started working. The marketing team was ‘me, myself and I’ at the beginning.” When Rita Nabeiro took her first steps to work with her grandfather, the founder of Delta, she was wearing sports shoes and Rui Nabeiro was looking – amazed – at her. “My grandfather was a unique and unrepeatable man, but he left seeds. From him I learned by example, about invisible things that almost no one saw, but I had the privilege of observing.â€
She was the first to use a Macintosh in the company, a small sign that would mark the difference she brought to the family business. “I get along well with my brother. He’s the one who says ‘do it’ and I’m the one who says ‘How? Why?'”.
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Manuela Vaz, president from Accenture Portugal
Matilde Fieschi
Rita Nabeiro graduated in Communication Design, but quickly joined the family company, first in the marketing of Delta Café and then, in 2007, in the launch of a new line of business, in the wine area. Today she is the CEO of Adega Mayor and for the 80s Generation she brought an encyclopedia to remember the ‘good old days†™ when there was no Google.
Listen to the conversation with Francisco Pedro Balsemão here.
Afonso Mendonça Reis on the podcast To Be or Not To Be
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Free and dreamy, the 80s in Portugal were marked by the consolidation of democracy and an opening to the world driven by accession to the EEC. These were years of great creativity, the impact of which continues today. Despite the mustaches, the wads and the perms, did the 80s give the world the best harvest ever? In this podcast, we give voice to a series of Portuguese people born in that brilliant decade, in a return to the future guided by Francisco Pedro Balsemão, born in 1980.
Helena Braga, FEUP
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