Fayza Lamari’s empire: Mbappé’s mother, former athlete, agent, confidant, businesswoman…

In full war between PSG and Mbappé, Shortly after the forward communicated by letter that he would not renew his contract with the club (June 2023) and that he would leave on a free basis this season, the forward’s hours in Paris seemed numbered. Qatar assured that Kylian would not go free, so it would be sold last summer to the highest bidder, surely to Real Madrid. But Fayza, however, had other plans. “I can assure you that Kylian will continue at PSG this year,” He commented to those who at that time were diving in search of the world exclusive.

Fayza wasn’t lying. Kylian stayed, just as he renewed his contract a year earlier, in 2022, despite the fact that the mega contract with PSG that is still being discussed cost him to cut relations with part of the leadership of the noble zone of the Bernabéu as they feel betrayed by her with that famous trip to Doha that changed the course of the negotiations with the white club.

Fayza’s empire covers almost the entire Mbappé world. The agency also works for image and communication Patricia Goldman, located at the foot of the Arc de Triomphe. But the great passion of the Real Madrid player’s mother is Foundation Inspired by KMalso founded in 2020 to help 98 children between 13 and 21 and guide them in their education and sports values. Overlooking La Madeleine, It has just over 20 employees, and Fayza has managed to convince the global star to donate 30% of her income to this charity.

A business that never stops growing

However, the Mbappé empire has continued to grow in recent years as can be seen in the French commercial registry. Mbappé also works for the world the company Interconnected Venture, formerly KEWJF (the initials of each family member) that has recently incorporated a new CEO of the Mbappé family trust but with links to Qatar for years and whose activity is the management, exploitation and marketing of high-level athletes. For communication, another company appears, chaired by Fayza, Saziley Communication, founded in 2022 together with FLA (his initials) whose activity appears to be linked to sport

The Mbappé empire also has a real estate business through a company since 2020, Ohzora, in which Fayza Lamari and Kylian Mbappé Lottin appear as leaders, or SCI Speakin which mother and son also appear.

Contracts with clubs

Apart from the CEO who is in charge of exploiting Kylian’s image and commercial rights and who plays a key role, Fayza’s other trusted figure is the lawyer Delphine Verheyden, which brings other elite athletes and is responsible for validating all the footballer’s image contracts. And she has a reputation as a tough negotiator regarding image rights.. He rebelled against the French Federation for a national team brand that did not reflect Kylian’s values ​​and it seems that it has been vital to achieve the best percentage of image rights in the new contract with Real Madrid, accustomed to distributing them equally with his footballers, and that he has been able to raise that percentage to 80% in his favor.

More in the shadows from 2022

But Fayza is also in charge of negotiating her son’s contracts with the clubs, although she herself pointed out that her ex-husband takes care of football. “There is no feeling of guilt or shame. If we had been able to sign for 1,000 million, we would have done it.”. “It’s the system,” commented the mother in an extensive interview with Correspondent dedicated to the life of the world star.

However, since signing the last renewal contract with PSG, Fayza seems to have taken a back seat in the media. His power remains intact, but he plays a more discreet role and further away from the media than before.

Former handball player and educator

Fayza is of Algerian origin and was a handball player on the Bondy team until 2001. “She was an emblematic player for Bondy,” recalled former president Jean-Louis Kimmoun. “She was a fighter, but also hot-blooded. “She didn’t like being tickled and she wasn’t always friendly with her rivals.” Her ex-husband Wilfried coached the youth soccer team. It is in this city on the outskirts of Paris where Kylian grew up and started playing football. In 2013 they made the first decision for the future of her son. His father was about to take him to Caen, they traveled to Madrid to try out for Vadebebas, but in the end they opted for Monaco. His father was the one who was in charge of leading his son’s football career, especially in his beginnings for training and in his first years as a professional.

Fayza has always been by Kylian’s side as a good protective mother who wants the best for her children. He has also suffered from criticism. “From the Champions League match against City to the transfer to PSG I gained 24 kilos. You’re not prepared for that, my son was suddenly Justin Bieber,” commented Fayza, who remembers the harsh accusations towards her son online when he missed the penalty against Switzerland in the last Euro. “There it is the mother who comes into action. She is 22 years old and she is going to make a mistake, but she did not deserve all that. And then I come out like a wolf.”

Fayza is not an agent nor does she present herself as such. Try to surround yourself with the best and listen. In Qatar she has always been the person who has made them sweat the most in everything related to Kylian. Also in PSG and we will have to see in Real Madrid, the biggest club in the world and difficult to bend when the egos of the stars collide with the biggest club in the world. ANDhe Mbappé empire arrives in Madrid to take the last leap to the galaxy.