Sound Deck Teardown: HomeCooks’ $3.2M seed deck

At first a Fb workforce began all through the COVID-19 lockdowns in 2020 that crowd worn to prepare dinner wholesome foods for others within sight, HomeCooks has now advanced right into a complete market for cooks. It facilitates all of the procedure for its cooks, from cooking to supply, and deals over 200 meal choices. The corporate not too long ago raised $3.2 million in crowdfunding on Seedrs.

Positioning itself because the “Etsy of food,” HomeCooks has grown impulsively and lately serves round 7,000 consumers. Let’s have a look at the way it advised its tale for its crowdfunding marketing campaign.

Fast spoiler alert right here: At 25 slides, this deck is far too lengthy, however it’s additionally one of the most best possible sound decks I’ve revealed in a sizzling little.

We’re on the lookout for extra distinctive sound decks to rip i’m sick, so if you wish to publish your personal, right here’s how you’ll do this.

Slides on this deck

The corporate shared its 25-slide deck in complete, with out redactions or edits. Right here’s how that shakes out:

  1. Safeguard slide
  2. Challenge slide
  3. “The Etsy of Food” slide
  4. The way it works for eaters slide
  5. The way it works for meals creators slide
  6. Income and traction metrics slide
  7. Disease interstitial slide
  8. Disease for eaters slide
  9. Disease for meals creators slide
  10.   Resolution for meals creators slide
  11.   Marketplace dimension slide
  12.   Festival slide
  13.   Aggressive merit slide
  14.   Meals wastage slide
  15.   Trade style for meals creators slide
  16.   Meals creators expansion slide
  17.   Trade style slide
  18.   Product slide
  19.   Consumer acquisition slide
  20.   Staff slide
  21.   Plan/significance of finances slide
  22.   Income expansion and enlargement plan slide
  23.   Last interstitial slide
  24.   Social have an effect on slide
  25.   Last slide

3 issues to like

This isn’t an ideal sound deck, however I’ll be damned if it isn’t a shockingly excellent one. Listed below are one of the vital highlights:

Threading {the marketplace} needle

There are so many explanation why marketplaces are gruelingly sun-baked to drag off. In the beginning, marketplaces require a immense collection of patrons and dealers to achieve success. On the other hand, attracting dealers with out a considerable purchaser bottom, and vice versa, is a vital problem best possible described as a “chicken-and-egg” sickness. Additionally, managing the stability between provide and insist will also be difficult: Remaining provide can top to low costs and upset dealers, hour too slight can frustrate patrons. This stability will have to be continuously monitored and controlled.

On this deck, HomeCooks displays that it has discovered the right way to build this paintings.

[Slide 17] HomeCooks argues that the target audience scales with provide. Generally, I’d name BS, however the numbers again up their claims. Symbol Credit: HomeCooks

A sustainability attitude

Ok, so…

[Slide 14] Yassss! Symbol Credit: HomeCooks

Only some weeks in the past, I ranted about how founders don’t appear to have an urge for food for highlighting sustainability of their sound decks, which is why I used to be ever so extremely joyful to peer HomeCooks tug every other tack.

I’m now not 100% positive I in reality imagine those claims — newbie chefs are regularly lovely wasteful, and 5% doesn’t in reality tone love it’s that a lot wastage. That apart, I liked how the corporate easily weaves a sustainability tale into its fundraising narrative.

A hell of a group

Buried the entire long ago at slide 20, the corporate pulls a miracle out of the hat:

[Slide 20] Smartly . . . Rattling! That’s remarkable! Symbol credit score: HomeCooks

Founder-market have compatibility is the secret right here. Why are you the appropriate group to build this occur? That is what that appears like in apply: A founder sponsored via a group with in-depth revel in from related industries, in addition to advisers and traders who actually perceive the marketplace.


Within the remainder of this teardown, we’ll check out 3 issues HomeCooks will have stepped forward or finished in a different way, together with its complete sound deck!


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