Joma and the COE present the official kit for Paris 2024 based on the carnation

The carnation is the concept on which the sportswear brand has been based Field to design the equipment that the Spanish delegation will use in the Paris Olympic Games this summer and that combines the nature with sustainability.

At an event held in ToledoJoma revealed the most forty references, between textiles, footwear and accessories, that he has designed for this Olympic event, in which the colors of the flag of Spain and in which white and navy blue also appear.

Tracksuit for award ceremonies

Among the athletes who paraded with the models were canoeists Marcus Cooper WalzAdrian from the river and Paco buckets; judoka Niko Shera; taekwondists Adrián Vicente, Javier Perez Polo and Adriana cherry tree; the gymnasts Inés BerguaPatricia PérezSalma SolaunMireia Martínez and Anna Arnau; the tennis player Sara you smile; the sailor Támara Echegoyen; and the climber Alberto Ginés.

Olympic champion Marcus CooperEFE

The CEO of Joma, Marina Lópezhighlighted the concept that has led to forty designers of the firm to develop a collection of sportswear based on the carnation“the national flower, which is part of the folklore so deeply rooted in Spain.”

Tracksuit for award ceremony

López stressed that the carnation represents nature and sustainability, and stated that Joma is “increasingly committed to the environment.”

He pointed out that the entire collection is made with recycled polyester, organic cottons and ecological dyes, outside of any chemical compound.

Salma SolaunEFE

In addition, all garments are made with technologies developed by Joma, with breathable fabrics and heat-sealed laser-cut seams to promote freedom of movement.

As a novelty, he pointed out that a pole has been designed that reduces body temperature by 2 to 3 degrees on the hottest days.


Davide Piano

An experienced journalist with an insatiable curiosity for global affairs on newshubpro

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