La Christmas is a key date on the NBA calendar, one of the biggest global shows in the world. Along with the start of the season, the All-Star and the Playoffs for the title constitute the culminating moments, in which the ‘product’ passes to another dimension. Impressive matches, stars and a unique atmosphere come together. The NBA venerates and cultivates it, and has legendary moments such as its promotional video for the games of the 2013 edition. The best Christmas carol in history.
It was called ‘Jingle Hoops’ and brought together the best players in the world. LeBron James, at that time on the Miami Heat, with Kevin Durant (Oklahoma City Thunder), Steve Nash (Los Angeles Lakers), Derrick Rose (Chicago Bulls), James Harden (Houston Rockets) and Stephen Curry (Golden State Warriors) They shared a track to create a magical song. He took the NBA to another level and left an unstoppable message.
They are fulfilled 10 years into the 2023-24 season and the NBA has changed a lot. Aesthetically, there are no longer special t-shirts for that specific day and sportingly, since although there are great games there are even stars, as is the case with Joel Embiid (Philadelphia 76ers) who can be ‘erased’. Christmas will always be the heritage of the NBA, despite this. And the 40 million views of the carol say it all.
It is an honor to be chosen to play at Christmas
“It is an honor to be chosen to play at Christmas,” confessed Erik Spoelstra, coach of the Miami Heat. “The league doesn’t play every holiday and there were years when we weren’t considered to be there. You looked back…and took it for granted that you would always do it,” he added. Teams love Christmas… and the NBA knows it’s their big day.
